Unlock the power of persuasive communication in this dynamic and immersive course, designed to transform one’s speaking and writing into tools of influence. Dive deep into the dual facets of effective communication: crafting a message with precision and delivering it with impact. Whether aiming to secure buy-in, shift perspectives, offer recommendations, or alter priorities, participants will identify a specific upcoming communication challenge to focus on. This could range from a critical one-on-one discussion with a superior, drafting a pivotal email for the sales department, leading a team meeting on program outcomes, or captivating an audience with a powerful presentation.

Key topics include:

  • Understand the Principles of Persuasive Communication: Gain a foundational understanding of the key elements that make communication persuasive, including the art of crafting messages that resonate and the science behind influencing people's thoughts and actions.
  • Develop Strategic Messaging: Learn how to develop clear, compelling messages tailored to specific audiences and objectives, ensuring communication is both persuasive and impactful.
  • Enhance Verbal and Non-verbal Communication Skills: Master the nuances of verbal and non-verbal cues to strengthen delivery and ensure the message is received as intended, increasing one’s overall effectiveness as a communicator.
  • Practice Effective Listening: Cultivate active listening skills which are crucial for understanding one’s audience and refining the approach to influence.
  • Evaluate and Adapt Communication Strategies: Learn how to assess the effectiveness of communication efforts, adapt one’s strategies based on feedback and outcomes, and continuously improving influence skills.
  • Develop a Personal Action Plan for Ongoing Improvement: Create a tailored action plan to continue honing one’s communication and influence skills beyond the course, setting the stage for lifelong learning and professional development.

Length of Course: 3 hours

Delivery: In-Person, Virtual, or Hybrid

Target Audience: All employees